Investment Metrics Appoints Mark Bell as Chief Marketing Officer

Investment Metrics (IM), the leading provider of institutional investment performance analytics and reporting solutions for investment consultants, asset owners, asset managers and wealth advisors, has appointed Mark Bell as Chief Marketing Officer, a newly created position for the company.

In his role, Bell will oversee Investment Metrics’ global marketing program, covering product marketing, demand generation, media relations and branding. He will be based at the company’s headquarters in Darien, Connecticut.

“While Investment Metrics has been established and serving our institutional clients for many years, the appointment of Mark will significantly enhance and support our vision as we expand and continue to provide the best in class analytics and reporting solutions to our clients,” said Sanjoy Chatterjee, Chief Executive Officer of Investment Metrics. “Mark brings a wealth of expertise and market knowledge to Investment Metrics. This paired with an impressive background of growing fintech companies will help us as we embark on an exciting phase of product and global market expansion.”

Bell is a highly regarded global marketing expert with over twelve years of experience across high-growth technology companies. He recently served as the VP of Global Marketing at Real Capital Analytics, the leading commercial real estate transaction data provider. Prior to that, he held senior marketing positions at eVestment and PerTrac.

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Bell to Head Marketing for Investment Metrics

 

 

Investment Metrics, a provider of investment analytics and reporting technology, has appointed Mark Bell as its new chief marketing officer

With over 12 years of experience in marketing for technology firms and fintech, he was previously the head of marketing at PerTrac, which was later acquired by eVestment, and more recently was the vice president of global marketing at Real Capital Analytics, a data and analytics firm specializing in real estate investments.

Investment Metrics received a “significant equity investment” from Resurgens Technology Partners and HarbourVest Partners in June 2017, and inked a deal with Mercer’s wealth management business for the provision of portfolio analytics in late January.

Based at the firm’s headquarters in Darien, Conn., Bell will manage and oversee Investment Metrics’ global marketing program, focusing on products, lead generation, media relations, and branding.

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